Social mediamarketing isn’t just chatting on Facebook and posting cool pictures onInstagram. It is a modern discipline that demands particular skills andknowledge. And the students happen to possess the right skill set that developsnaturally. Let’s see what it is!
1. Onlinecommunication culture
Students, especiallythose who use distant learning a lot, adjust to the online culture of speakingvery quickly. While some people have to read the special smiley usingalgorithms and learn about online calls ethics, students, who talk online alot, know these things almost instinctively. They easily switch from Twittertalk with screenshots and other stuff to Facebook longreads to Instagram visualcontent, knowing the main audience of each social media network they’re on.
We can’t invent thealgorithms of communication for each new network that appears out of the blue.Should we treat TikTok as a new Instagram? Or something like a weird YoutubeTwitter? The ones who create the new communication styles know better how touse them. And usually the most active social media users and content creatorsare youth and students. So, why don’t you use this trait for good?
2. Online presence
While lots of adultsare more used to offline communications and treat social media like an additionto their daily life, students spend much more time on the Internet. We mayargue about positive and negative sides of this, but this is the fact, the newreality we should accept. The modern students are less tired of the Internet thanthe older generation, who prefers outdoor activities, good books or movies.
Students are alsomuch more prone to create new movements, flashmobs, invent viral hashtags. TheInternet is their field, at any time of the day someone is present there, creating,changing or accepting new trends. Naturally, the students are the first peoplewho learn about freshly created ideas and may spread them or use them forsocial media advertisements. Moreover, they have skills of finding the neededinformation faster than adults. They know special sources and how to use them.For example, they can use essay examples from websited like ProCollegeEssaysas a source of interesting facts and create engaging posts on social media.
3. Making ordinarythings interesting
The young age isoften associated with creativity. It’s not always so, but generally the youngpeople are still more idealistic and more ready to experiment with styles,forms and approaches to communication. Sometimes these unconventionalexperiments turn out to be brilliant. The unusual style will catch the eye ofthe audience amongst the dozens of neat and similar advertisements.
People don’t justbuy things: they buy emotions connected with them. That’s why the staff istaught to be friendly and positive, to create emotions. But the main idea ofadvertisement is to make goods stand out and differentiate them from the row ofcompeting products. The positive emotions can be very different – and thestudents are the people who know how to deliver them in an unusual and excitingway, turning the attention of the customer to the product.
4. Proactivity
The modernresearches show that Generation Z (who are students now) want not astable work, but an interesting one. If they get a reasonable degree offreedom, they may come up with new ideas, anticipate new trends and brainstormlots of decisions to solve seemingly unsolvable problems. This is a win-winsituation: the students make their work interesting for themselves, they startto feel more responsible for the result of their own ideas and they do a lot toimprove it. The employers get a source of creative decisions given from anunusual angle.
But each work shouldbe rewarded. The students light up fast and fade even faster if they don’t seethe result of their work. They need to see that their job is important. Theyneed all the kinds of rewards, from a simple “Good job!” to the increasedsalary or bonuses for their success. If the management watches their workclosely, helps them and rewards them for great decisions – the students will beincredible social media managers!
Social mediamanagement is sometimes considered “work for students”. But you shouldn’t beoffended by that name! It is called so for a reason. The students – with theirsoft skills, online presence, creativity and ability to learn quickly – are theperfect candidates for this kind of job! And, of course, they deserve to get adecent reward for it.
