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Mobile apps entered like a storm, changing the entire scenario (but yes positively). They have made their way deep into not only corporate lives, but also day-to-day workings.
Smartphones are no longer a medium to keep yourself away from the people. Beyond burying the face in smartphones and surfing through numerous mobile apps just to hide away from the people around, things have changed and the mobile applications have developed making life easier.
Evolution of creating comfort through technology
Mobile apps started their journey by entertaining people and bringing ease at their initial stage. However, moving further, mobile apps got more focused on creating convenience and mobility. A major spike in the trend was noticed after the success of Uber.
On demand apps today aren’t confined to just taxi services, they have commendably created benchmarks in the services sector, online consumer behavior, and interaction technology.
The On Demand Mobile Apps-amok
A report shared recently revealed that there were around 207.1 million smartphone users in the US in 2016, and it’s estimated that by the end of 2017, the figure will touch the mark of 222.9 million.
Smartphones today are no longer just a medium to do traditional voice calls or staying in touch. They have created an entirely new arena by delivering multiple services.
If we just look at the Uberification trend, we have services including liquor delivery , to babysitting and bodyguards. This process of simplifying the booking and utilization of services undoubtedly has made its roots go deep in the world we live.
Despite everything Something we missed
The major thing driving the Apps-amok is the psychology of convenience. If you fail to deliver the same to people, you are out of the marathon. While Psychology of convenience holds 40% share, Value and Range has 40% and 20% contribution.
Looking at the growing market of on demand mobile apps, numerous appreneurs started to join, but not all of them made it to the ‘glory line’.
What’s a mile ahead, is the connecting thread
The phrase sounds a bit poetic but keeps a deep meaning behind, which indeed takes you to the milestone which the apperation (App-Generation) today is looking for. To avail this thread, you need to do a bit of research, a lot of analysis, scrutinizing the facts, and finally with an expert planning, execute the pace.
Well, if this sounds a bit of tedious and confusing, we can simplify the same and call it the way to be an ‘envisioneer’.
Covering the gap by being an envisioneer
The term might be new, but the essence it holds is something every appreneur keeps within. An envisioneer is someone who can foresee, plan, and execute the future of technology today.
However, here it isn’t just the technology/app idea that has to be futuristic, there’s numerous other factors that make an app successful. If you wish ‘positively distort’ the app world, you need to be an envisioneer and accordingly mold the application.
Retaining users is more important than attaining
If you are a founder, CEO, CMO or CTO of an App startup, you need to understand that in the massive app world, attaining users isn’t a tough task, but retaining them is. A study reveals that 77% app user abandon the app after 72 hours.
The figures are disturbing, and the primary reason behind this is that ‘users don’t get what they expect’. Failure in delivering better User Experience.
When we talk about delivering better User Experience, it is important that you focus on the design segment. A major section of UX in on demand mobile apps are dependent on its design.
Why your on-demand mobile app needs unique design
1. Being distinct just like you
On Demand app market is flooded with ‘n’ number of mobile applications. Keeping this in mind, ask yourself, what will attract users to your app? I’m not saying that your entire concept has to be unique, asking for this can be quite tough. Instead, I intend to direct you towards presentation.
You need to design your application keeping in mind the following points:
- Your identity: Who are you and what you are providing to your users. Understand the difference between the requirements of a food ordering application and that of a taxi service provider. Both these applications will be installed for different reasons and will have a difference in their user expectation. A distortion in designing can result in customer dissatisfaction. Your mobile app design is your first image in front of your users, ensure that your design speaks well about who you are and what you envision.
- Your target audience: This point is somewhere linked with the first section. However, the difference is that here, unlike the first point, you need to look at your app users’/target audience. Ask yourself; to whom is your on-demand mobile app providing services to? Is it teenagers or matured/business section? Is it for male or females? Your design needs to be created for the target audience. Remember, no professional would like to have an application with vibrant design over it.
2. The first impression is the last impression
Being a leader/founder/CEO/CMO/CTO of your on-demand app startup, you do hold an impressive personality and also your team looks motivated and adorn with confidence always. But your app users don’t know you. They know your app and will stay on having better experience.
By adorning the application with a splendid design, you can create a long lasting impression in front of them. This won’t just help you in retaining your app users, but will also help in attaining new. Believe me, there’s no better marketing than that of words.
3. You’ll retain your users
We have seen in the statistics above that user retention rate is very low when it comes to any of the app stores. The primary reason behind a user abandoning your mobile app is the failure in delivering better user experience. In order to get it done, you need to ensure that the entire designing process is executed keeping in mind the audience and the intention behind creating the application. Users download an on-demand mobile app with the intention to get ease. If they fail to have that by any means; let that be through what they see, the way they operate, and the way they are served, they’ll uninstall the application.
In order to keep your users , and to manage the retention ratio, you need to focus thoroughly on your on-demand mobile app design.
Conclusion
The first thing which might attract your user to download a mobile application could be your name (for some cases), but the major reason for fleeing off the application is the poor user experience. This can be improved commendably by working on the design segment. Once you fix this, you are good to survive in the market with the help of other mobile app marketing strategies.
