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Now that the retail world was getting comfortable with the E-Commerce, there came a new wave of the customers making a switch to M-Commerce. M-Commerce transactions involve the purchase and sale of the goods and services, information delivery and online banking on mobile phones.
Mobile nowadays is the best device for making payments, interaction and for accessing information as well. And since these devices are based on the business allowing payments and the money transfers to be made through the internet, digital wallets like PayPal and Paytm are contributing a great deal.
Going back to 2014, E-Commerce was estimated at $220 billion across the globe, but 20 percent of these trade transactions have been made through mobile phones. That market all alone is valued at $ 45 billion, Onan stated. In the same year, on Black Friday which is considered the traditional start of the holiday shopping season in the US, around half of the online sales were made through mobile phones.
By the end of 2017, 20 percent of the PayPal’s payment volume was made from the mobile payments and the payments made via PayPal exceeded the quarter of the payments. Undoubtedly this is a whopping number showcasing the inclination towards the mobile commerce.
This growth clearly attributes to the growth of mobile marketing that has been growing in fame during these years and is overtaking the desktop marketing as well as E-commerce at a quick pace. Currently, all the online shops have mobile marketing on the top level of the priority list so as to stay in touch with the quickly moving trends.
Though so much advancement has occurred, this revolution is still in the terms of security and the regulations. The government should work harder to advertise this industry while developing the clear framework and to cover specific legal aspects of electronic commerce in the internal market.
Since security issue is always a challenge for the regulations, the online industry can only come when the usage will pass a specific level.
And because there are a lot of obstacles slowing down the growth of the business across the globe, you can see that there are a lot of shopping malls around and most of the consumers prefer checking the products before making a purchase.
The strength of M-commerce can be stated through this instance: There is no refund policy for the online purchase in UAE, which means it is obviously more feasible for the consumers to go directly to the shop and buy things.
This is a matter of time and the efforts to transform the generation into the smart peeps which will definitely accelerate the online shopping and selling system.
Factors toBe Careful About
Mobile users expect that mobile experience and Google both want to meet the expectations. In fact, as per Google’s policy, mobile site optimization would be the greatest factor in demonstrating the mobile rankings. So, if you are one of the marketers who wasn’t optimizing for the mobile user experience earlier, this is a wake-up call for you.
And with the shopping experience happening through the mobile devices, it is really important to make out how your site will turn out on the mobile screens and will tailor the experience. Google has got a lot of instances of the sites to make its understanding easier for you.
- Pay Attention to the Content
Make out how mobile searches go and how you can align content around those specific topics. Google’s current Hummingbird algorithm release demonstrates better results for more conversational queries and when it comes to optimizing for mobile it means producing the content that addresses the requirements of the users on the go.
- Stay Focused on the Conversion
If we talk about the average conversion rate on a smartphone, it is 0.3 versus 1.0 for the desktop. But the point is mobile conversion vary dramatically by the industry. For instance: the media and the entertainment category have 1.6x better conversion rate on mobile versus desktop as they make use of the video content to assist the conversion.
And as per Google, this purchase cycle is apparently quick for the mobile searchers, with 81 percent of the conversions that occur within 5 hours.
Final Thoughts
Smartphones have made the shoppers smarter than ever. And the tablets offer a very rich shopping environment which is going to increase in a great ratio as Minis, iPad Airs and Kindle fires land in the holiday gift boxes every holiday season.
So try to understand what mobile actually means to your business and your website. Google’s tools let any business calculate the value of the things like cross-device purchases and understanding how mobile can drive sales on your site particularly.
So, to harness the shift in the shopper activity, you simply need to consider which segments of users need to be targeted for the mobile. And it is good if you pay special attention to your millennial marketing plan in upcoming holidays. Chances are there that you are selling these products that people are buying, which means more mobile traffic for your business than perhaps others.
