How important is Website Performance: Improve Speed


We live in a world of constant andinstant updates. We demand more, and if we don’t get what we want right way, weleave the website and move onto the next one that can help us. If we do this inour own time, flitting from slow websites to fast ones, then it stands toreason that your customers will want the same fast speeds. They look forhigh-quality service, and when you improve your website loading speed, you candeliver that service. When it comes to working out how fast does a websiteload, you need to research. Web performance – along with website speeds – aregrowing science, and plenty of research shows that the smallest length of timecan make a big difference in your customers and their experience.

Many website owners assume that theirwebsites will be able to load fast with a simple website. The same rate ofowners believes that they need every bell and whistle on offer for theirwebsite to have the bestsite speed and SEO on the internet. These extrabells and whistles? They may be what changes the load speed on your website.The moving background could slow down the site, and your impressive animationscould be one of the factors affecting website performance – and you wouldn’teven know it unless you were paying attention. Many businesses concerned withlooking to increase the loading speed of their website need to realise that thefaster sites come with sacrifices. This means deciding very quickly whatmatters the most to you. Once you have determined this, you can get rid of allthe extras that are slowing your website down.

You want to be able to increase webpage loading speed for your customers and to provide an efficient service. Youcan only do this when you read on and learn about the key strategies that canenhance your website.

WhatIs Website Performance?

Your website performance is theprocess of optimizing the elements of your website to make your website loadfaster. The research that you do to see how your website is doing is going todetermine whether you are performing well enough to impress your audience.Understanding your website load time is going to help you with your website performance and your SEO.

WhyYou Need A Fast Website

When you learn how to improve pageload speed, you can increase your conversions from your customers. People willbe turned off of a website that doesn’t load quickly enough; we’re not a verypatient bunch! When customers notice website loading slow, they’re going tofind another site who can offer what you can offer, and go there instead!

HowCan I Check My Website Performance?

When you utilize the right siteperformance page, you can figure out your how your website is performing. Thiscan help you determine page load speed time and know whether your customers arediverting off your page within the first thirty seconds. A good website speedtest can help you to decide whether it’s performing well enough. A couple oftools you can use to test this is either GTmetrix or Googles ownpage speed test.

WhatIs A Good Load Time For A Website?

The best practice for a good loadtime, according to Google, is three seconds. The problem? Most businesswebsites are nowhere near that figure. Google has previously found that theaverage sites at around 7 seconds for Google page load time.

WhatIs A Good PageSpeed Score?

The PageSpeed score shows the overallperformance analysis and the better your page score, you can assume yourwebsite is in the best possible shape.

HowCan I Improve The Performance Of My Website?

There are plenty of ways in which youcan find out how fast is my website. From creating effective landing pages togiving your visitors a reason to return to your website. When you use socialmedia in a more effective way, you can guarantee your visitor numbers willincrease. Some of the ways that you can improve the performance of your websiteinclude:

UnderstandThe Types of Caching

Most people have heard of cachingbefore, but if you haven’t you should know that it’s a temporary web storagesolution. It helps to reduce the bandwidth used and improve websiteperformance. You’ll save time with your server with the right cache.


You must ensure that you are gettingthe help you need from the right platform to boost your website performance andwhen you compress your content, you improve your load speed.

KeepingThe Size Down With Minification

You can reduce your file numbers onceyou know how many requests your website makes. When you minify and combine yourfiles, you can reduce the size of the files as well as the number of filesavailable.

OptimiseWeb Graphics & CSS

With file compression and using thecorrect dimensions, you can optimiseyour images. When you optimise them, you canreduce the size and ensure that this isn’t the reason your website isn’t slowto load.

MakeFewer HTTP Requests

When you have images and CSS on yourwebsite, your customer browser has to make an HTTP request to the main siteserver. The more requests you have, the higher the load time and this can slowyour web load speed right down. By combining CSS and JavaScript files, you cancreate a master file and make your website faster.

UseA Content Delivery Network

This is a system that is reliant on distributedservers to deliver web content and websites and it’s based on user location.The shorter the proximity, the faster the load time.

AddAn Expires Header

It’s important to improve page loadspeed standards and with expire headers, you can do just that. It works withyour website telling the browser when the server should have file requests.


Sometimes, too many WordPress pluginsat one time can affect online website loading, which is why a speed test isimportant as you add or remove each plugin from your website. When you measuresite load time, you may find that the plugin needs a lot of resources tocontinue working. Assess how many you currently have and test page load speedto work out if your site is slow because of your plugins. On the flip side,there are plugins that can help speed up your WordPress. Someof which are WP Rocket, WP Fastest Cache or LazyLoadby WP Rocket.