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These days, ecommerce is a bit different than what it was 5 or 10 years ago. People may look to buy from someone who is recognizable rather than offers the best possible quality. This happens because of influencers and other factors.
In other words, you may want to put more resources into raising brand awareness over something else. There are a lot of other benefits besides making sales. And even websites like Oberlo are writing about brand awareness in eCommerce of all things.
If you are interested in making some changes in this aspect of your business, this article will be a good way to start. Continue reading and you will find plenty of great tips.
Targeting Specific Audiences
Your targeted audience should always be relevant. It would not be a stretch to say that running ads for people who are not interested in your product will only damage your brand. One can never be certain about an annoyed person and how much damage the said person can do on social media or anywhere else. A few bad words here and there and before you know it, there is a campaign on Twitter or Facebook urging others to stop buying from you.
Never underestimate the power of the internet. Sure, this particular situation does not happen that often, but it perfectly indicates how much better it is to focus on those who are interested and would spread positive messages rather than those who would not.
Find your ideal targets and cater to their needs by advertising a particular product or two. Try to get on a personal level and they will start following you in no time.
Social Media Presence
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Social media is where you will find the biggest number of potential customers. It is necessary to have a presence as big as you can since platforms like Facebook, Twitter, and Instagram allow you to speak directly with your audience.
Once again, it comes down to what you are trying to achieve as some platforms are better than others. But it would not be a bad idea to be on as many as you can, and see which ones bring you the most benefits.
Word of Mouth
The word on the internet travels at a ridiculous speed. And if it is something positive, a few sentences can take your business to new heights.
Who is the answer to the problem of getting the word out there? That is right – influencers. These people have massive audiences that follow their every word. Everyone has heard about Kim Kardashian, Kylie Jenner, etc.
Of course, target A-list celebrities is not something you will likely achieve due to lack of funds, but there are plenty of other great influencers out there willing to give you a hand by getting something in return.
Website Optimization
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A good website represents you and your brand. If it takes too long for things to load up, or if the user interface is not optimized, you can say goodbye to all the people that will visit the website only to leave it immediately.
SEO is another part of the equation as you want to gather more attention from organic traffic. That one comes from search engines and has a much higher intent to actually spend money. And the more sales you make, the more you will grow, spreading your name and raising brand awareness.
Easy to Identify
The biggest companies in the world are identified by simply looking at their logo. Or reading a short slogan.
Now is this something that everyone is capable of achieving? Certainly not, but you should still look to get as much as you can from what little you have going on for you.
Holding an Event
A real-life event will go a long way. Sure, one could argue that it only targets local people but it would be a perfect choice for those who run a business that relies on nearby inhabitants.
On top of that, you will get to meet new people that may share the same goals. You never know when a person may come in and help turn things around for a lot better than what you had previously.
Content
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Becoming an authority in your niche is more or less the same as raising brand awareness. And one of the better ways to accomplish that would be writing a compelling blog that focuses on content quality over anything else.
Blogs have become a norm even on ecommerce websites, so it should be obvious that those who want to get more attention need to start one as well.
So to sum it all up, brand awareness may seem like a tricky thing, but the reality is quite different. Once you get the hang of it and apply these tips, you should be on your way to reaching the top.
