Not too long ago, people would dress up and visit malls and local stores to buy the things they need. They would push those wobbly shopping carts and endure the long lines just to buy the products they are looking for. Now, times have changed. Ever since the internet came about, online shopping has become one of the most preferred ways to shop. In fact, studies suggest that 85% of consumers prefer shopping online instead of going to physical stores.
Online shopping may have grown exponentially throughout the world, but today’s buyers are smart. They are well aware of the risks involved in buying online. Because of this, a huge percentage of consumers conduct online research before making a purchase.
For most people, the buying process starts by searching for the products they want in search engines. Then, they would visit the business’ website and read reviews from previews customers. Although having a website is actually a big advantage in the digital age, that doesn’t guarantee that people will be buying from you.
Your website represents your business
Your website is the doorway to your business. This is the first place people will look at to learn more about your company, what you do and what you have to offer. Think of it as your digital store front.
First impressions matter in the business world. Living in the digital age, majority of people base their decisions on what they see on the internet. If your website loads slowly and is difficult to navigate, people will perceive your business frustrating and difficult. If it looks unattractive or dated, they’ll assume that your business isn’t too great either.
According to studies, it only takes a person 8 seconds to form an opinion about your business. They’ll decide whether or not they trust your company based on that experience alone. If they don’t like what they see, they’ll leave and go to your competitors. Believe it or not, their purchasing decision largely depends on how navigable, helpful and attractive your website is.
Come to think of it. You’ve spent thousands and thousands of dollars on office spaces, equipment and employees. You’ve also spent countless hours on planning and marketing. All those hard work will be put to waste once they see a poorly designed and executed website. Never treat your website as an afterthought. If you do, you’ll be losing customers and sales in the process.
In order to gain credibility, your business needs to have an aesthetically pleasing, clean, modern and professional website. Remember, your website is an important representation of your business.
Create a stunning, professional website
Creating a website can be a time-consuming process, but it’s not as difficult as it has been made out to be. In fact, you don’t need any technical, programming or design skills in order to create a website. All you need is the desire, the time and a good website builder. If creating a well-designed and user-friendly website is your priority, we recommend that you create one with Wix.
Here are some of the reasons why we think Wix is the best website builder out there.
Easy to use
Wix offers the most convenient ways to create a website. In fact, it is possible to create one in a matter of minutes with Wix. It is incredibly easy to use. No coding knowledge required.
For beginners who don’t have an experience in building a website, you are free to use one of the templates available and customize it according to your needs and preferences. There are about 200 ready-made templates to choose from, so you are sure to find something that will suit your taste.
After choosing a template, you are free to make some changes, add your images and content, and you’re all set. Pro users with a more artistic mindset have the option to build their website from scratch using a blank template.
Customer service
If you don’t know much about building websites, Wix would be a great option for you. They have tutorials and help videos that you can use in setting up your website. If you’re stuck and don’t know what to do next, Wix also offers exceptional customer service. In fact, they provide 24/7 support through email, phone and live chat. You’ll find help options every step of the process.
Cost effective
Wix has a free and a premium version. The free version provides users access to hundreds of incredible apps in the Wix App Market, along with their collection of icons, clip arts and images. All users are also provided with top industry site hosting. You also get the chance to create an optimized mobile version of your site so your target audience can view your site across multiple devices. Overall, it has everything you need to create a visually appealing website for your business for free.
If you decide to take your site to the next level, all you have to do is to upgrade to the premium version.
Final Thoughts
We applaud you for taking things into your own hands and deciding to create a website for your business. For tips on how to get the most out of your website, along with some helpful guides on how to use Wix, please visit their website at http://www.wix.com/.
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