How important is it for a company to have a great logo? It could mean the difference between years of success and failure. Today we can recognize companies just by looking at their logo alone.
The golden arches will always represent McDonald’s, even if the name isn’t present. The “swoosh” logo let’s us know that a shirt or pair of shoes are made by Nike, and the classic white ribbon on a red background symbolizes Coca-Cola.
Those are just a few examples of how great logo fonts have helped with marketing and advertising strategies for major companies. We as consumers automatically associate the brand with these logos because they are so familiar to us.
It’s important to have a logo that is unique and one-of-a-kind so that it will only be linked to the products and services that your company provides. As your brand becomes more successful, the logo will become instantly familiar to both your loyal and potential customers.
Great Logo Fonts for Your Businesses
There are several great recommendations for fonts to use with your business, no matter what type of business you may own.
If you want a professional look for your logo, you should choose a classic font that is easy to read. Some great logo fonts for professional brands include DarwinPro and TT Hazelnuts.
If you are looking for a modern font, which is great for a clothing company, you will want to choose a contemporary style such as Anaheim Gothic, TT Corals, or Mucho Sans.
If you are looking for a font with a little pizzazz to it, the best fonts to choose include Radiant Beauty, Taco Tuesday, Pontiac Inline and Heart Land.
Or, if you’re looking for something that is completely unique, you can hire a designer to create something just for you!
How to Choose the Perfect Logo Font
There are thousands of fonts available to download online, some for free and others for sale. You are sure to find several that you would like to create a business logo with.
But how do you choose the best one that will compel your target audience to learn more about your brand?
For your company’s logo to be a success, it must tell the story of your company. It may seem impossible for a brand’s logo to tell so much, but when you combine the right design with the right company, you can achieve marketing success.
Choosing a font is so much more than finding one that looks appealing. It needs to have the right typeface as well to deliver the correct message for your brand.
When Gutenberg first revolutionized the printing press, he was limited with the selection of font styles to choose from.
While businesses have thousands of options to choose from today, it is a good idea to stick with Gutenberg’s philosophy for choosing a font. He said to “Make it your primary goal to select fonts that improve your accessibility in a way that fits your brand.”
This can include everything from how easy the text is to read to how it connects with your audience. If you sell children’s products such as clothing or toys for example, you’ll want a fun and creative font for your logo. If you own a professional business such as a legal firm or financial company, you will want a sophisticated font that is easy to read.
Below are a few things to remember and questions to ask when it comes to choosing a font and making sure that it is appropriate for your brand.
Does the font style correspond to your brand’s value?
Think about the values that your brand embraces and what your company stands for.
Does the font pair well with others for use all throughout your branding efforts?
It’s likely that you won’t use the same font that you used with your logo all throughout your website or advertisements. But, you will still need to stay in the same class of fonts so that everything will flow nicely.
Make sure you choose a logo font that will go with the other types you will need to use. You may even want to choose a font that has two or more varieties for this purpose.
Does the font translate across different types of media?
You need a font that will translate well over all types of media, colors, and sizes. One of the best to choose is Verdana because it is so easy to read and works practically anywhere.
Will it display well on various types of software?
There are some fonts that are so specialized that some programs or websites are unable to render them. Instead, the logo is shown in a default font or a line of characters.
While it may be nice to go with a custom font, make sure that it is one that will work with various platforms.
The Impact of Great Logo Fonts on your Company’s Success
How important is it to have a great logo and font for your brand? If you look at some of today’s most successful companies, you will quickly realize that its extremely important to your success.
Being able to instantly recognize a company just by looking at the brand’s logo shows that the business has a successful marketing strategy.
Your company’s logo is the first thing that your customers will see, and they will link the image with your brand from that point forward. You should always spend time on your logo and shouldn’t rush into a decision. This image will be the look for your brand and will reflect what your company stands for.
Think about how many consumers are outraged anytime a company changes their logo.
Popular soft drinks such as Coke and Pepsi often change their logos to give their products a fresh and updated look.
But it can cause confusion for shoppers who are used to grabbing a carton of their favorite drinks simply by glancing at the logo on the front. If that familiar image is not in front of them, it may make it difficult for them to find the product they are looking for.
Think about how you, as a consumer, react to company logos, that is the best way to choose the right logo for your own brand.
Should a Logo Always Look Professional?
No, a logo doesn’t always have to look professional to be a success. However, your company’s logo should always reflect your brand and what it stands for.
If you own a professional business where trust is important, then yes, you will want to consider a professional and sophisticated font for your logo.
However, if your company represents fun and excitement such as a theme park or movie theater, you can afford to have some fun with the logo and make it a little more unusual so that it stands out when placed next to your competitor’s logos.
The Stories Behind Some of the Best Company Logos
Companies spend thousands of dollars on updating or creating their brand logos. They are always seeking a new way to showcase their brand’s style and personality using a fun or compelling image. Many companies have managed to add a touch of the brand’s history to their logos with hidden meanings behind the images. Here are a few stories behind some of the most famous logos out there.
Gillette
It may be difficult to spot the hidden meaning behind the logo for the top-selling razor brand. But if you look closely, you will notice that the “G” and the two “L’s” are cut razor-sharp to represent the sharpness of the brand’s products.
FedEx
The brand always advertises their dedication to providing customers with fast and efficient delivery services. This is represented in their logo by the arrow that is hidden between the “E” and the “X”.
LG
The capital L and G on the red circle logo for the electronics company is a face. The L illustrates the nose while the G forms the remainder of the face.
Baskin Robbins
The famous ice cream chain is known for offering 31 flavors and the number “31” is incorporated in their logo within the capital “B” and “R” initials in pink.
BMW
The BMW brand has a history in aviation and they have a simple reminder of that in their famous logo. There are white sections that represent a moving propeller and blue sections that represent the blue sky above.
Goodwill
When you initially glance at the blue and white logo for the thrift store chain, you probably see a smiley face. But the white face is a larger version of the “G” from the “Goodwill” name written below in the logo.
Cisco
The industry leading technology company was originally founded in San Francisco, hence the name. Their location is also referenced in their logo. The series of blue lines have a double-meaning. They represent an electromagnet, but they also symbolize the iconic Golden Gate Bridge.
NBC
While we all may be familiar with the colorful NBC Peacock, not everyone knows what the logo stands for. The white peacock with a rainbow of colorful feathers symbolizes that the network is proud of what they broadcast, the same as a peacock is proud of his beautiful feathers.
Toblerone
The Toblerone brand originated in Bern, Switzerland, which is known as the City of the Bears. There is also a bear hidden on the mountain in the logo.
Hershey’s Kisses
The distinctive shape of the Hershey’s Kisses chocolates shows up in the brand logo between the K and the I in the negative space.
Beats
The stylish Beats headphones can be seen on practically everyone who truly loves music, and for good reason. The quality of these headphones and earbuds are top-notch. The logo itself is wearing a pair. The “B” and the red circle are positioned to look like a person wearing the popular headphones.
The History of the Coca-Cola Logo
Perhaps one of the easiest to recognize commercial logos is the one for the Coca-Cola brand. The white lettering against the bright red background with the signature swirling ribbon is one logo that is well-known all throughout the world.
When John S. Pemberton finalized his formula for the legendary drink, his partner Frank M. Robinson suggested the name, Coca-Cola.
He felt that the two C’s would look well in advertising, and he was correct. He experimented with writing the name in Spencerian script, which was a popular writing style in 1886. The company later inserted the trademark tail on the first C between 1887 and the 1890’s.
Between 1890 and 1891 the brand experimented with the logo by adding extra swirls to the letters. It had a dramatic swirly makeover for one year, and then they went back to the original format, with a slight tweak to the tail. The trademark was then moved right below the logo and outside the tail.
The white wave, later named the “Dynamic Ribbon Device”, was added in 1969 and remains today.
In 2003, the white ribbon was enhanced with a hint of yellow and some fun bubbles as part of the Coca-Cola Real campaign. The company then went back to the basic design with a single white ribbon in 2007.
In 2011, Coca-Cola celebrated the brand’s 125th birthday with a special logo featuring the contoured glass bottle bursting with bubbles. It was designed to celebrate the past, present, and future of the brand.
The Share a Coke campaign, which is still going strong today, was started in 2013. It features various names in place of the brand’s classic logo in the same Coca-Cola font.
In Conclusion
A successful logo starts with a great font. If you don’t have the correct font for your brand’s logo, you could end up with a marketing catastrophe.
Always choose a font that is easy to read and one that represents the personality of your brand.
Remember that your font doesn’t have to be professional – if your brand doesn’t require it.
And, you should take some time when choosing your brand’s logo to ensure that you pick an image that will correctly represent your company for many years to come.
