Adsense Research on Invalid Traffic concerns limited ads

AdSense invalid traffic research case study

Adsense target publisher with policy centre notification. The violation notification start from Sep-2019 and people start receiving “Invalid Traffic Concerns” and their Adsense Ads has been limited. Most targets are the new site, blogger, and old sites.

The perspective of these contents explaining our research where we reached out people with a similar issue. Due to privacy concern, we are not publishing any domain name but they are visible from the help forum to find easily.

Previously, post the initial concern of Adsense invalid traffic concerns with Ads limit. Adding more research contents after the initial concern and investigation. After that, you can understand what happened next to those publishers.

Initial research and complain of invalid traffic concerns

There is a number of people start complaining about a similar issue. However, we are adding a few examples to illustrate the common problem here.

  1. Some users show up and publish their Google Analytics screenshots proving that their visitors are from Google search engine.
  2. Blogger with 95% search engine visitors is also receiving invalid traffic concerns tag.
  3. Most of the users admit their site hitting 50% from the social network including Facebook, Twitter and others.
  4. Some users are getting the warning after they add their new website and ads are now effecting on both sites.
  5. One user also reports a blog and a forum. The forum is not showing ads but the blog has no issue with Adsense

There are many other issues, but for instance, just mention the most common issues that publishers are reporting. Even we investigate that some of the sites stop Adsense ads and go with other publishers. We found some Infolink when visiting their domain and no Adsense codes on their website. However, most of them didn’t provide their feedback when trying to contact them.

Some sites showing ads other than Adsense

Out investigation found other than Adsense ads when visiting their website. Most of the domain owner didn’t reply while few of them have no hope that their policy centre warning can go away for their domain. There is a number of reason people switch from Google Adsense other competitors. While finding shortcut ways to monetize their website quickly.

Following are the possible reason people switch to other ads competitor for monetization:

  1. They know their traffic is a bad concern in reality and they can’t wait to waste their time further.
  2. The user might just find a quick way of earning money and can’t tolerate the delay to review policy centre warning.
  3. They find an easy switch option and just a newbie in the monetization world.
  4. People watch and read unauthentic reviews which are stating mostly to not expect anything if their traffic is mostly from another source than a search engine.

The answer is both Yes and No. But there are other factors to calculate with each Yes and No. For example, if you purchase traffic on Facebook, which is not legitimate traffic in terms of Adsense. That traffic is not natural and might cause damages to the advertiser. Where advertisers are looking and expecting the natural visitor.

For instance, consider the following character to illustrate an example:

  1. You as publisher
  2. Advertiser (Paying money to place ads on your site)
  3. The visitor (Landing on your site and clicking the ads)

The advertiser starts a campaign to advertise his product. For example a new brand smartphone. You as publisher hit a Facebook campaign without the interest of people to need to buy a phone. These visitors landing to your site seeing smartphone ads and they have no interest to buy. However, invalid traffic and invalid click may cause just to explore the phone by clicking it. And repeat clicking increase the CTR (Click-through rate).

Case study 1: User report of two websites – Invalid traffic concerns

A user reports a domain with 18k visitors per month and 90% of visitors are purely from Google search engine. The support forum showing his just one domain. We reached out privately to the users after we found his site showing ads just a week after he complains. However, the user doesn’t like us to post his details but he provides information which looks like totally different than his initial complaint. Here is the email quote from the original domain owner.

Invalid traffic concerns case study

From his reply and other case studies, we are not counting he is totally correct. However, it may possibly due to the fact that Policy centre is not letting you know the domain name.

Case Study 2: New website 90% traffic source from Social network

It was just a month old website and send some queries to the domain owner. After that, he answers all queries and provides more details. However, his claim support with Google analytics screenshots. And we strongly believe, any detail provides by the user is accurate and legit. Here are some details from the user.

  • One-month-old website.
  • Monthly calculation of all traffic source 95% Social traffic 3% referral traffic and 2% Organic. Furthermore, 1% is another traffic source.
  • Monthly total traffic hit is less than 1000 (hiding an exact figure from public view)

The user further explains that he didn’t remove Adsense ads. The ads stay and sometimes report only 1 or 2 impressions a day. Our conversation further includes more questions:

Question: How you get back your ads if your traffic source is 95% from a social network (which is Facebook 93%)

Answer: I didn’t purchase any traffic, but my Facebook page has a genuine follower to ****. I didn’t purchase any followers for the Facebook page. All my follower are natural. I didn’t purchase any traffic from Facebook neither promote any post on my Facebook.

Now turn it to your own judgement and post your opinion. We can’t post anything that could go wrong and publisher may found it incorrect. Since we notice, that most people are wrong when they mention that social traffic is invalid to Adsense.

Invalid traffic concern review duration

As of our investigation, most domains with a record number of visitors found their ads live after a week. Furthermore, a few thousand visitors per month fix invalid traffic concern after two weeks. While some users are still under review even after two months.

Help the publisher and post your experience in the comments below. However, we don’t recommend you to post your domain publically. If you have any question for us in private, then write to us on our contact page.

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