It is no secret that UI and UX are two driving forces behind almost each and every successful mobile app on the market. Mobile app designers most definitely know the importance of these two factors for designing websites and there are app development firms which have special departments, which specifically work towards UI and UX. This article explores seven worthwhile UX and UI trends useful for mobile app designers. Go through the following pointers to get a better perspective about the same.
- Take users’ privacy into consideration – While designing any mobile app, you need to take into consideration the end-users’ privacy concerns. At the very least, there should be a standard security model for the app. As per a study commissioned by ICO, 62% of app users are concerned with how their personal information is being used. On the other hand 42% of the users opted for not downloading an app owing to privacy concerns. At the very basic level, display the information such as which type of data (location, photos, device ID, photographs) is the app going to access; just don’t keep them guessing. This will help you gain the trust of your target audience.
- Use simple colour schemes – With Flat Design and Material Design dominating the mobile world, using simple and subtle colour schemes is the order of the day. In fact, it is one of the definite steps to embrace simplicity. A subtle colour palette blends perfectly with a minimalist UI and provides more scopes of interactions. This in turn leverages the intuitiveness of the app and adds to its elegance.
- Go for blur effects – Many mobile applications nowadays, sport ‘Blur Effects’ in their interface. This effect lends a clean, simple and professional look and feel to your app. Implementing the blur effect in your app tastefully and efficiently requires a lot of finesse and perfection. One of the ways to go for it is to use it in your app’s background, which highlights the buttons and other actionable elements in the foreground and enhance the users’ experience. For instance, a CTA (Call to Action) button will be prominently visible in your app, which increases the chance of conversions.
- Implement ‘social media login’ – Time consuming login forms are nightmares for most app users. They often end up getting frustrated with all the fields that they have to fill before using an app and this might lead them to uninstall the application from their devices. The best solution that many mobile app designers vouch for is – social media login. This feature enhances the existing functionality of the app by allowing users to login using their social media data. Assuming that most users have existing accounts on various social media websites, they will be able to easily login and use the app within seconds. Hence, no more struggling to fill up forms; with two steps or less, they can use the app and even share their activities on the app with their networks.
- Use hidden menus – Some UI and UX design trends are just passing fads but there are some trends, which are here to stay for a long time. One of them is hidden menus. As we move on to a new era of smaller screens (read wearables), the need of using hidden menus in an app becomes all the more profound. You can use this feature to highlight important features in the interface design for tinier screens. Also, it will allow users to interact easily with the app’s other functionalities such as buttons and also, ease the navigation.
- Take advantage of enhanced connectivity – Cloud network, IOT(Internet of Things) and Beacon are futuristic technologies that offer enhanced connectivity. As more apps become connected, designers can efficiently user these technologies to improve various functionalities in an app. Add to this – GPS, WiFi, Bluetooth and 4G LTE, which indicates tremendous potential for designing intuitive and interactive apps that can do so much more when connected.
Take the case of smartwatches, which as of now are dependent on smartphones via Bluetooth connectivity. These wearables need to constantly gather data and disseminate information to wearers automatically or when prompted. Hence, even when you design a simple app that offers push notifications, integrate enhanced connectivity features to maximize its potential.
- Work towards dynamic user experience – Some of the best websites online that offer exceptional UI and UX, are dynamic in nature. While there are a number of elements that can help you design an app with a dynamic UX, we will discuss two of them – Parallax Scrolling and Card based layout, which provide immense flexibility to designers.
By using Parallax scrolling in your app, you can enhance the appearance of your app and also, make it easy for the users to go through the content. You can use it to highlight product features, tell a story, make the app more interactive and engaging for the users etc. The options are many. But the best part is that this feature enables smooth navigation for users, which retains their interest in the app for a longer duration.
Card based layout or simply, Cards is another feature that you can use for creating an intuitive app. Already, a number of well-known companies such as Facebook and Pinterest have used this feature for making it easy for users to access and use data in an organized manner. You can use cards to display content in columns to make it easy to comprehend. Also, since a card can be of any shape and size, they are ideal for responsive design and add to the minimal look and feel of an app.
These are seven worthwhile UX and UI trends for mobile app designers, which not only work for designing smartphone and tablet apps but are equally useful for designing apps for wearables. Do you too have a trend that can offer great UI and UX functionalities? Let us know by sharing your thoughts by posting your comments.
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