7 UI Trends that Would Shape Web and App in 2017

While the world of web design and app UI is transforming fast, it is often challenging for the designers to keep pace with these trends. As we are heading for 2017, we can predict a few UI trends that are going to rule the web and mobile UI in 2017 and beyond.

1. Failure Mapping??

More than knowing the parameters of success it is important to know the elements that make a failure. This in design and development world referred as failure mapping.

Mapping the journey of user flows make the quintessential elements of UX design and it offers the essential understanding of the touch points and loopholes in the user interaction cycle. Well, while these UX elements are considered keeping the ideal users in mind, often we forget about the non-ideal users. When you start failure mapping, you come to know the glitches where many users stumble upon.

The erroneous usage of interfaces will only provide you a clue to many user habits that remained outside of your regular focus. But how can you know about these glitches and erroneous usage? Well, it is through failure mapping that you get to know them.

2. Immersive, Full-screen Video

A dynamic full-screen video suddenly took over many websites and web apps simply because they make a stronger brand message and grabs user attention quicker than other types of contents. Let us understand the science behind this emerging design trend. First of all, vision is the strongest sensory perception and it influences the onlooker quicker than other perceptions.

Video and large full-screen images besides engaging users quickly also sets the tone and makes the message clear instantly. Moreover, coupled up with beautiful typeface they create the sophisticated feel of the brand on the web and native mobile interface.

3. Rapid Prototyping Tool will Proliferate


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Some design trends grow and become big silently. Rapid prototyping is one of them. Rapid prototyping tools almost made a breakthrough presence in the web-design world and have become a must have for UI and UX designers.

What do rapid prototyping tools do? Well, they allow designers to quickly create reliable prototypes of the app to assess the aesthetic elements and usability aspects. They are allowed to assess the look and feel of their app without writing a single line of code. Already many such tools enjoy great popularity like UXpin, Webflow, InVision, Marvel,etc. As look and feel in the web apps are playing a key role in engaging users, a number of rapid prototyping tools will proliferate. They are extremely easy to use and offers a like for like prototype of the final product.

4. Illustrations

What so called images just fails to do illustration does and in a more effective way. Unlike photographic images they force a visual message just in the way the app wants to communicate. You have robust scopes of customization with illustration while photographs are limited to their portrayed reality. With illustration, you can incorporate your colors, theme, and infuse your brand character to the visual effects. Most important of all, while full-screen visuals have now become a donning trend, illustration helps your web presence to stand out from the rest.

The major impact of illustration in web design is easily recognizable when brands tell their stories through illustration. Coupled up with parallax scrolling and similar visual effects illustrations can more effectively create immersive stories corresponding to a brand message. Images are irreplaceable and videos make the design more dynamic but illustration gives UI the subtlety of storytelling.

5. Lively Colors and Gradients


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In 2013 we had the biggest trend in web and app design. No one has to do any guesswork to understand that it is none other than flat design. After encompassing design trends and literally donning the design world for four successive years, it reached a maturity that slowly began to infuse other design elements into it. Use of bold and vivid colors within flat design allowed designers to create visually optimized interfaces. Now stepping further ahead designers are using gradients and shadows to offer a real life feel around certain on-page elements.

This new fusion of flat design leaped up as a great opportunity to bring together the best of both worlds, namely, the simplicity and straightforwardness of flat UI and attention grabbing design aspects of Skeuomorphism. The effect is lethal and has already created too many crisp web apps and websites designed with these elements. Actually, the flat interface does not hold much water in respect of creating a brand personality anymore and so designers, while keeping the simplicity and ease of this design principle, had to move on to incorporate other life-like elements. Lively and vivid colors easily infuse energy in design and gradients and shadows allow dynamic feel while the overall flat interface maintains simplicity and ease of access. So, flat design is no longer just flat but a lot more.

6. Parallax

Parallax is a scrolling effect that makes the background move at a slower rate than the foreground while scrolling the page. Why have so many brands embraced parallax so caringly in their websites? Well, we have the answer. They found it smart to incorporate storytelling in their UI. A great many websites have become successful in telling their brand stories through parallax effects. Parallax is not just a stylish fad in design but is thoroughly apt to offer fast paced engaging user experience. If you can create parallax design without creating a too much visual overload on the users and if you can maintain faster-loading speed, it can effectively allow you tell your stories.

7. Animations


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In 2017 we can see microinteractions to emerge as a crucial and must-have design elements across web and mobile apps. While these subtle interactive elements for providing feedbacks will continue to remain important, on-screen animations will be used more as interactive elements. Animation incorporates fun and easier user engagements through feedbacks corresponding to user actions. Animation can easily forge a stronger connection with users.


In addition to the trends mentioned above, in 2017 we can expect few other design trends to have stronger presence like card and grid layout, horizontal scrolling and more dynamic micro interactions.